From 2017 to now, TiK Tok videos do not resume anymore into dances and dubbing songs, as well as Instagram is no longer a social network just for photos now it started to strengthen profiles and invest in videos that engage, mainly individuals. Nowadays brands are increasingly positioning themselves each time more on both networks, in the frantic trying to convert into sales/clients. During this process, there is always the question if it is better to produce videos for Tik Tok or Instagram.
According to data from Meta itself, today its users pass 58,5 minutes daily on Facebook, and from the other 2 billion users, 53 minutes daily are used scrolling through Instagram. On other hand the Chinese giant says it has 800 million users, being the most downloaded app in IOS and Android during the year 2021, and its users passed 52 minutes on the platform. With brief audience research, we found out that its clients are transiting the networks and consuming more and more content. It’s fertile ground to meet your brand.
Instagram formats vary, however, according to research organized by Breadnbeyond, Instagram videos stand out in recent times, with some details:
§ 85% of users on Facebook rather watch videos with the sound off.
§ The engagement of Facebook posts that contain videos is usually higher (13,9%) than the engagement of posts without videos.
§ The video format it’s what brings more results to the accounts and brands that use Instagram for companies: 75 % of the platform users acknowledge they have already bought products after watching ads made with video.
§ Video marketing generates an increase of 66% in leads of traffic.
TikTok or Instagram videos, which one is better for my brand?
It all depends on who your client is. What are their characteristics? They transit on which platforms? Considering that it’s already on Tik Tok and Instagram it’s worth thinking the more your customer sees you, the most your brand will be noticed. It’s like a door-to-door salesperson who can be extremely polite, creative, instructive, and even funny. A brand can use different types of content to get the attention of those browsing through Instagram and Tik Tok. Another important point to analyze is where your direct and indirect competitors are and how to stand out from than with a professional video.
A professional video is not only one recorded with good equipment or the best cellphone, but it also stands out for the clear objective, following a strategy and production, respecting platform formats and quality of production and edition. A professional video with valuable and humanized content engenders engagement and attracts the attention of your customer and the person who will become one of them.
It’s worth mentioning that for each platform there are specificities that work better, producing then the same content for both platforms it’s not always the best solution. Subtle format changes can help this professional video perform even better. Instagram videos should be short and should answer your client’s problem, by the other hand Tik Tok videos should be instructional having a touch of humor to superior performance.
In your business you are an expert in a specific area, knowing how to communicate the details of this Branch, respond to customers’ questions, and positioning yourself efficiently on the platform is paramount. And this is our work. Strategically communicate your business with professional videos for Instagram and Tik Tok.
